The Henry Repeater
The Henry Repeater

Henry Dealer Spotlight – Jay’s Sporting Goods

A Top 100 Henry Dealer in Michigan

April 12, 2021
Jay's Sporting Goods storefront in Clare, Michigan

Jay’s Sporting Goods storefront in Clare, MI.

Earning the status of a Top 100 Henry Dealer is not about selling more Henry rifles and shotguns than everyone else. Above all else, it’s about treating customers the way that we would treat our customers if we were to open a brick-and-mortar retail store. It’s something that we know a thing or two about from stories told by Henry President and Owner, Anthony Imperato’s time behind the retail counter of his family’s gun business in downtown Manhattan. A Henry Top 100 Dealer must live and breathe customer satisfaction from the owner and every employee behind the counter. From day one, Jay’s Sporting Goods has done just this, and it’s why they are still around today with not one, but two Henry Top 100 Dealer locations.


vintage photograph showing a small one-car garage

Jay’s started in a 1 car garage in downtown Clare on 7th Street. Photo courtesy of Jay’s Sporting Goods.


Celebrating their 50th anniversary this year, Jay’s Sporting Goods was started by Jay Poet and his wife Arlene in 1971 out of a 1-car garage in Clare, MI. A second location was added in Gaylord in 1987, and while both of these locations have moved into substantially bigger buildings since, they are both still located in the two original cities where they started. To this day, Jay’s is still family-owned with JJ Poet, Jay’s son, now running the ship.


Group of around 20 employees standing in front of a new store location in preparation for a ribbon cutting ceremony

Ribbon-cutting ceremony at Jay’s current Gaylord location in 2015. Photo courtesy of Jay’s Sporting Goods.


From their customer service, to their selection of Henry rifles and shotguns to choose from, their affordable pricing, and their ability to treat you like part of their family, Jay’s Sporting Goods deserves your business if you’re in the Michigan area and looking to make a purchase for just about any of your outdoor needs. Outside of firearms, Jay’s also carries a huge inventory in their archery, camping, hunting apparel and footwear, fishing, home and cabin, pet supplies, and watersports departments. Truly a one-stop-shop.


Retail display of many Henry rifles

Wall of Henry guns in Jay’s Clare, MI location.


To celebrate their 50th Anniversary, Jay’s Sporting Goods chose two different Henry models, the Golden Boy and the Classic Lever Action Carbine, for a limited-edition run with custom engraved buttstocks.


Wood buttstocks on two different rifles showing engraved 50th anniversary logos

Custom engraved 50th Anniversary Edition Golden Boy and Classic Lever Action .22 Carbine.


Jay’s Sporting Goods also runs a non-profit organization called, “Living The Dream,” with a mission to provide once-in-a-lifetime dream hunts to deserving individuals who may not otherwise have the opportunity. To learn more about “Living The Dream,” click here.

We are very fortunate to have businesses like Jay’s Sporting Goods selling our firearms, and we wish them all the best in their next 50 years of business! Pay them a visit if you’re ever in the area and tell them Henry sent you.


Jay’s Sporting Goods

1151 S. Otsego Ave.
Gaylord, MI 49735
(989) 705-1339

8800 S. Clare Ave.
Clare, MI 48617
(989) 386-3479

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The Henry Guarantee

The Henry Guarantee

From Founder & CEO, Anthony Imperato

“When you choose to spend your hard-earned money on a Henry, you have my personal satisfaction guarantee and a lifetime warranty for the life of the product. Your 100% satisfaction is of utmost importance, and our award-winning customer service team is empowered to do whatever it takes to make sure you are happy with your Henry.”