Anthony Imperato Sits Down with Beef Unscripted

From the garden to the back pasture, Henry Repeating Arms builds firearms for the work ranch life demands: keeping the garden pest-free, putting food on the table, and protecting the herd. So when Gale McKinney asked Anthony Imperato, Henry’s founder and CEO, to join him on Beef Unscripted, the podcast from American Cattlemen Media, it was an easy yes.

In this episode:

• How Henry started. Anthony and his father founded Henry in 1996 as a family business. He talks about those early years and what his dad taught him.
• Made in America, or Not Made at All. What that promise looks like today: every Henry is made in Rice Lake and Ladysmith, Wisconsin, by 650 Wisconsin employees.
• The American Cattleman Tribute Edition. The original .30-30, the new Second Edition in .35 Rem, and the Long Ranger Custom Ranch Edition, etched with a family’s own ranch brand.
• Guns For Great Causes. Henry’s charitable program and the families it supports, including families facing childhood cancer.
• What’s next. The Henry Christmas Gift Guide, and the road to Henry’s 30th anniversary in 2027.

Why a ranch brand belongs on a rifle

A registered brand is the one mark a cattle family owns outright. It’s on the hide, on the gate sign, and in the county records, sometimes for generations. The Long Ranger Custom Ranch Edition puts that same mark on a rifle the family will keep, so the next generation inherits both.

Anthony wants to hear from you

In the episode, Anthony shares his personal email and asks listeners to use it. That’s how Henry has always worked. Our customer service reputation starts with a founder who still wants to hear from the people who own his firearms.

Big thanks to Gale and the American Cattlemen Media team for having us, and to the ranch families who raise America’s beef and have made room for a Henry on their property.