Guns & Gears Rock Road America

The Sights and Sounds of the Henry 180 NASCAR Xfinity Series Race Weekend

July 9, 2021

Harvick Henry 99 Race Car

What’s the best way to spend Independence Day weekend? For more than 100,000 race fans the answer is basking in the sun at their favorite spot along Road America‘s notoriously difficult 4-mile road course to enjoy some thrilling NASCAR action. Taking a look around the track on Saturday and Sunday it was not hard to believe that this year’s attendance broke records. Every hill was packed with tents and spectators, every turn had fans right up to the fence, and the fan experience along the midway was packed with families and golf carts.

For the 2nd year in a row, Henry Repeating Arms sponsored the NASCAR Xfinity Series race, now called the Henry 180. The race took place on Saturday, July 3, and was followed by the NASCAR Cup Series race on Sunday, July 4. For those that couldn’t make it out to the track, we are excited to share a glimpse of everything that happened over the weekend.



Henry Stewart-Haas Racing Range Day Experience

The Henry 180 weekend started off with a bang, literally. On the Friday evening before race day, Henry Repeating Arms invited the entire Stewart-Haas Racing team to the nearby Rhine-Plymouth Field and Stream shooting range to let everyone experience firsthand what we’re all about. After all, what is a July 4th weekend without slinging some lead through a Henry rifle?

Xfinity Series racecar driver Riley Herbst, Cup Series driver Cole Custer, and driver of the No. 99 Henry Repeating Arms Ford Mustang Kevin Harvick were all in attendance along with their crews. After about an hour and a half of shooting, we asked Kevin Harvick if he would do the honors of pulling the trigger on Henry President Andy Wickstrom’s customized Long Ranger Deluxe Edition .308 to set off 10 pounds of Tannerite, which took no convincing at all.

Check out the photo gallery below for some highlights of the Henry & Stewart-Haas Racing Range Day experience and a short clip of Kevin Harvick’s finale shot.



Race Day

On Saturday, fans started arriving at the track bright and early to get their favorite spot along the track and check out all of the vendors along the midway, including the Henry Experience Display trailer and a roller chassis duplicate of the Wissota Modified dirt track car that is owned and operated by Henry Repeating Arms. We packed the trailer wall-to-wall with rifles and shotguns to give as many people as possible a chance to get their hands on a Henry and feel that smooth lever action for themselves. Check out the gallery below for some photos of our midway presence right next to Victory Lane.

Henry Repeating Arms has a long history of supporting America’s military, and you would be hard-pressed to find a more patriotic locale than a NASCAR weekend at Road America over Independence Day weekend. As thanks for their service, Henry invited 180 active-duty members and veterans to join us at the races free of charge.

The Presentation of Colors, the singing of the National Anthem by Sheboygan firefighter Charles Butler, and a flyover of T-28 Trojan Vintage Warbirds were made all the more impactful knowing that there were so many who served our country with us at the track. Before the pre-race coverage began, Henry CEO & Founder Anthony Imperato took to the stage at Victory Lane to address the track. Check out the video below to hear his speech.

Shortly thereafter, we had the distinct pleasure of welcoming Medal of Honor recipient and United States Marine Major General, James Livingston to deliver the most famous words in motorsports, “Drivers start your engines!” Major General Livingston was awarded with the Medal of Honor for his heroic actions in 1968 during the Vietnam War. At 81-years-old he continues to travel the country inspiring crowds and all those he meets.

The crowd cheered and rose to their feet across the 4 miles track and the engines roared to life up and down the grid while Imperato made his way to the gangplank overlooking the Start/Finish line to wave the green flag and start the race.

Kevin Harvick started the race in P20 and pushed hard for a P6 finish, right in front of Riley Herbst. It was a hard-fought race, and we can assure you that it was HOT! You could not imagine what the temperatures were inside of the cars under a helmet and firesuit as they raced to finish the 180-mile race. After an off-track that forced him to the back of the pack, Kyle Busch managed to work his way all the way up the field to a race win thanks to a winning pit strategy, a fast car, and a whole lot of skill.

To celebrate his win, Kyle was presented with a custom Henry 180 Edition Big Boy rifle in .44 Mag/.44 Spl by Henry Repeating CEO & Founder Anthony Imperato. Huge congratulations to Kyle and his team!

July 3, 2021: #54: Kyle Busch, Joe Gibbs Racing, Toyota Supra M&M’s Ice Cream at Road America in Elkhart Lake, WI (HHP/Jim Fluharty)

All told, the Henry 180 provided for a great weekend of thrilling racing action, a great time at the shooting range, and an opportunity to meet so many people in the Henry family. Stay tuned for even more content from this year’s Henry 180. We can’t wait for next year!

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  • John Ernest
    July 9, 2021

    Excellent article to read & view, thank you.

    • Russell Arnold .
      July 9, 2021

      Go Henry winning with Kevin Harvice

  • deputy tom
    July 13, 2021

    Thanks for sharing. Great content.

  • James Stone Sr.
    July 13, 2021

    Ya’ll had fun on race day I was not feel well, but next year I hope to be there in person. I love Henry firearms they are the greatest. I own 7 of them so far with an 8th on order. Thanks again.
    ~James Stone Sr.

  • Chuck Holland
    July 13, 2021

    Henry is always a class act. Mr. Imperato and all of the Henry associates really take care of the customers.

    I am the proud owner of 3 Henry rifles and love to shoot them when I find ammo.

    Continued success to HRA!

  • Mark Quillng
    July 13, 2021

    Awesome ti see Major General Livingston still kickin ass and tackin names.Best commanding General I ever had in Corps.

  • Gnarly Gorilla
    July 13, 2021

    Great article, keep up the good work.

  • Angela Turnerw
    July 13, 2021

    What and exciting race enjoyed all the speakers.

  • John Wunner
    July 13, 2021


  • Daniel Morrison
    July 13, 2021


    July 14, 2021

    Am the proud owner of a few HENRY RIFLES. Love what I have. Especially my GOLDEN BOY. can’t say enough. Looking forward to owning the 12 gage shotgun. Thanks for making an ideal worth while piece of history.

  • Gary Moore
    July 14, 2021

    I think its really great that Henry got into that race

  • bob Winslow
    July 14, 2021

    hey thankyou Henry for keeping me in the loop……

  • James Rogerson
    July 26, 2021

    If you want to sponsor or support grassroots racing, please consider our program. is a competition driving school specifically targeted to seriously injured veterans that have lost use of their lower extremities. We are 501(c)3.


  • Roger Mueller
    August 1, 2021

    A fantastic sponsor at a fantastic racetrack great job to all!!

  • Michael Heise
    August 17, 2021

    Good stuff!!
    God bless you

  • Miichael J.Peters
    October 8, 2021

    Great article