The NASCAR Xfinity Series Race to Include Custom Trophy Rifles, Giveaways, Free Admission for Frontline Healthcare Workers & Veterans, and a New Livery for Chase Briscoe
Amidst a racing season plagued by delays and cancellations due to the COVID-19 pandemic, NASCAR recently announced a fourth installment in a return to racing, which keeps the Henry 180 on track to see the green flag drop on Saturday, August 8th with full trackside fan attendance.
As the title sponsor of the 2020 Henry 180 NASCAR Xfinity Series race at Road America in Elkhart Lake, WI, Henry Repeating Arms is continuing its partnership with the championship-winning Stewart-Haas Racing (SHR) team as the primary sponsor of the No. 98 Ford Mustang driven by Chase Briscoe. The current points leader of the NASCAR Xfinity Series, Chase Briscoe will be driving a new Henry Repeating Arms livery around the notoriously difficult 4.048-mile, 14-turn road course that is located just a few hours away from Henry’s manufacturing facility in Rice Lake, WI.
Drivers will have their sights set on a custom Henry 180 Edition Golden Boy .22 lever-action rifle to be awarded to the No. 1 starter, and a Henry 180 Edition Big Boy .44 Magnum lever-action rifle for Saturday’s race winner. Only two of each rifle were made, and fans attending the race will be able to enter a drawing at Henry Repeating Arms’ display trailer where a grand prize and runner-up winner will win the rifles not destined for Victory Lane.
Henry Repeating Arms President and Owner, Anthony Imperato says, “Everyone has had a tough year so far as a result of the COVID-19 pandemic, so we’re chomping at the bit to get back to Road America with the fans and make a lot of noise at the Henry 180.” Imperato continues, “The great state of Wisconsin is home to both Road America and our largest manufacturing facility in Rice Lake, so we’re looking forward to getting our employees out to the track and cheering on Briscoe who has had an incredible season so far.”
The Henry 180 NASCAR Xfinity Series race will be televised live from Road America at 12:00 PM ET on NBC Sports (NBCSN), Saturday, August 8th.
The Henry Repeating Arms No. 00 Ford Mustang will be driven by Stewart-Haas Racing with Fred Biagi driver Cole Custer in the NASCAR Xfinity Series CTECH Manufacturing 180 at Road America on August 24, 2019.
Henry has partnered with Stewart-Haas Racing with Fred Biagi (SHR) in the NASCAR Xfinity Series for a full-car sponsorship of the No. 00 Ford Mustang driven by Cole Custer in the CTECH Manufacturing 180. The race will take place at Road America in Elkhart Lake, WI on August 24th and will be broadcast live by NBC Sports Network at 3:00 PM Eastern.
Custer, a 21-year-old professional driver from Ladera Ranch, California, has five wins and five poles so far this season, placing him into the NASCAR Playoffs for the third straight season. He has finished in the top-10 at both of his career Xfinity Series starts at Road America.
“Cole Custer is having a banner season and we can’t wait to see him behind the wheel of the Henry Ford Mustang at our home track,” said Anthony Imperato, president and owner of Henry Repeating Arms. “American-made Haas Automation CNC machines are a mainstay at both of our facilities in Bayonne, NJ and Rice Lake, WI, so this is a strong partnership of guns and gears that’s sure to put on a good show.”
Henry Repeating Arms produces centerfire rifles and shotguns at their 138,000 sq. ft. facility in Rice Lake WI, less than 300 miles from Road America.
“Road America is a true test of a driver’s skills and I’m very confident that my previous experiences at this track, my SHR team, and the Henry Repeating Arms Ford Mustang gives me a package for success at this year’s race,” Custer said.
Stewart-Haas Racing is the title-winning NASCAR team co-owned by three-time NASCAR Cup Series champion Tony Stewart and Gene Haas, founder of Haas Automation – the largest CNC machine tool builder in North America. The Kannapolis, North Carolina-based organization fields four entries in the Monster Energy NASCAR Cup Series – the No. 4 Ford Mustang for Kevin Harvick, the No. 10 Ford Mustang for Aric Almirola, the No. 14 Ford Mustang for Clint Bowyer and the No. 41 Ford Mustang for Daniel Suárez. The team also competes in the NASCAR Xfinity Series with two fulltime entries – the No. 00 Ford Mustang for Cole Custer and the No. 98 Ford Mustang for Chase Briscoe. For more information, please visit us online at StewartHaasRacing.com, on Facebook at Facebook.com/StewartHaasRacing, on Twitter @StewartHaasRcng and on Instagram @StewartHaasRacing.
We are proud to announce a new landmark two-year sponsorship of Road America’s Turn 10 bridge. The racetrack, located in Elkhart Lake, Wisconsin hosts races for many series throughout the year including NASCAR Xfinity Series, IMSA WeatherTech® SportsCar Championship, and NTT IndyCar Series.
“All of us at Henry Repeating Arms are excited to expand our presence at our home track in Wisconsin. Most racing fans in the upper-Midwest are also passionate outdoor enthusiasts, so we’re looking forward to giving those fans a healthy dose of guns and gears,” said Anthony Imperato, President of Henry Repeating Arms.
Henry Repeating Arms has a large manufacturing facility in Rice Lake, Wisconsin, which is responsible for roughly one-third of Henry’s entire catalog of rifles and shotguns. This location primarily focuses on centerfire rifles and shotguns.
“America’s National Park of Speed is a premier destination for everyone and we are proud to have a wonderful American brand, displayed on one of our most prominent landmarks – now appropriately named the Henry Rifles Bridge,” said Mike Kertscher, President and General Manager of Road America.
Henry rifles and shotguns can be purchased through a licensed firearms dealer. Most Henry dealers will offer a discount from the MSRP. For additional information about the company and its products visit henryusa.com or call 866-200-2354.
Established in 1955, Road America is located midway between Milwaukee and Green Bay in Elkhart Lake, Wisconsin. The world’s best racers have competed at this legendary four-mile, 14-turn road circuit for over 60 years. The 640-acre, park-like grounds offer amazing viewing opportunities, fantastic concessions and high-speed excitement to hundreds of thousands of spectators each year. In addition to public race weekends, Road America offers a variety of group event programs, the CTECH Manufacturing Motorplex for karting and supermoto, and the Road America Motorcycle and Advanced Driving Schools. For more information, visit www.roadamerica.com. Follow Road America on www.facebook.com/RoadAmerica and on Twitter: @roadamerica or call 800-365-7223.
Henry Repeating Arms is proud to announce that we’re going racing in the NASCAR Xfinity Series, with the newly unveiled #90 Henry Chevrolet Camaro driven by Andy Lally.
The car will be debuting at Road America in Plymouth, WI for the Johnsonville 180 from August 23-25.
“We’re thrilled to be working with the incredibly talented Andy Lally and his team. This combination of guns and gears combines two of my favorite things,” stated Anthony Imperato, President and owner of Henry Repeating Arms. “Our fans have always wanted to see our HENRY livery on a proper NASCAR effort, so we’re looking forward to bringing them just that at our home track in Wisconsin.”
Read the full story on ESPN.com.
Be sure to follow us on Facebook for event updates and behind-the-scenes live streams!
Stay tuned for updates on upcoming events, and let us know what you think of the car. We can’t wait to see it out on track.
From Founder & CEO, Anthony Imperato
“When you choose to spend your hard-earned money on a Henry, you have my personal satisfaction guarantee and a lifetime warranty for the life of the product. Your 100% satisfaction is of utmost importance, and our award-winning customer service team is empowered to do whatever it takes to make sure you are happy with your Henry.”The HenryUSA.com website uses cookies so that we can provide you with the best user experience possible. Cookie information is stored in your browser and performs functions such as recognising you when you return to our website and helping our team to understand which sections of the website you find most interesting and useful. No personal data is ever sent to us. You can learn more about how we use cookies and keep your data private by visiting our our Privacy Policy.
These cookies collect information that can help us understand how our websites are being used. The information collected is anonymous and only helps us improve our site, and your experience.
Please enable Preference & Functionality Cookies first so that we can save your preferences!
