Henry News

June, 2021

Henry Sponsoring Kevin Harvick’s Xfinity Series Ride at Road America

Henry 180 NASCAR Xfinity Series

RICE LAKE, WI – June 29, 2021

Wisconsin-based firearms manufacturer Henry Repeating Arms is announcing primary sponsorship of Kevin Harvick’s entry for the Henry 180 NASCAR Xfinity Series race at Road America (Wi.) on July 3 with the #99 B.J. McLeod Motorsports Henry Repeating ArmsFord Mustang.

The partnership marks Henry Repeating Arms’ 5th primary sponsorship of a NASCAR Xfinity Series car. Additionally, its return to Road America marks the 2nd consecutive year as title sponsor of the race. Kevin Harvick, with 47 Xfinity Series career wins to his name, finished 4th at his first Xfinity Series outing this year at Circuit of the Americas (Tx.).

Henry Repeating Arms operates a 135,000+ square foot facility in Rice Lake, Wisconsin, manufacturing rifles and shotguns a few hours west of Road America. Over 150 Henry employees and their families are attending the race in addition to Henry ambassador and UFC fighter Donald “Cowboy” Cerrone. Henry Repeating Arms also invited 180 active-duty members or veterans of the U.S. military to attend free of charge.

Fans attending the race will have the opportunity to win one of two custom Henry 180 Edition rifles in a giveaway at Henry’s fan experience display trailer. The prize rifles are identical to those presented at victory lane to the pole qualifying winner and the race winner.

“We are counting down the days until we can get out to Road America for what is going to be a huge, patriotic weekend. You can’t go wrong with the mix of guns, gears, and fireworks right in our back yard at one of the beautiful motorsports venues in the country,” says Anthony Imperato, President and Owner of Henry Repeating Arms. Imperato continues, “We are big Harvick fans, so to have him behind the wheel is exciting for us. Being first through the checkered flag in the Henry car at the Henry 180 would be the cherry on top. No pressure, Kevin.”

The Henry 180 NASCAR Xfinity Series race will be televised live at 2:30 PM ET on NBC, Saturday, July 3.