Henry News

June, 2018

Henry Joins Forces With Donald “Cowboy” Cerrone

Henry  is pleased to announce a partnership with the welterweight mixed martial artist, Donald “Cowboy” Cerrone. He is known by fans as the “busiest” fighter in the UFC due to his willingness to fight anyone at any time, and in February 2018 Cerrone tied the record for the most UFC victories.

cowboy cerrone

Photo courtesy of @shad_rach_

“We couldn’t be more pleased to have Cowboy join the Henry family. He’s a fighter and an avid shooter, and that combination of guts and guns makes him a natural fit,” says Anthony Imperato, President and owner of Henry Repeating Arms. Imperato continues, “Cowboy is the perfect example of a younger generation embracing traditional firearms design and America’s heritage. I think we’ll be seeing a lot more of that in the future.”

Outside of the cage, Cerrone is starting to compete in Single Action Shooting Society competitions and is a longtime hunter and outdoor enthusiast.

“If I can’t be fighting in the octagon, then I want to be outside hunting or competing with reliable American-made firearms,” Cerrone said. “This new partnership with Henry Repeating Arms affords me the best of both worlds – my life as a professional fighter and the grit and competition of the wild, wild west. As Toby Keith said, ‘I should’ve been a cowboy.’”

The professional fighter will make appearances in several of Henry’s upcoming campaigns including TV advertisements, print, social media and other online channels.

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The Henry Guarantee

From CEO & Founder, Anthony Imperato

“Henry owners have my personal guarantee to make certain that they are 100% satisfied with their purchase of our firearms. If you are going to spend your money on a Henry, I can assure you that we will do whatever it takes to make sure that you are happy that you bought a Henry.”